A mix of pre-publicty for one of the most demographically fluid shows, an speaking show and highly anticipated ode to 50 years of Hip Hop music paid off at the 2023 Grammys. Viewership results are in. . .
THE 65TH ANNUAL GRAMMY AWARDS was the most-watched program Sunday with over 12.4 million viewers, up +30% from last year and the largest audience for the GRAMMYs since 2020, according to Nielsen time zone-adjusted fast national ratings for Sunday, Feb. 5.
The program remains Music’s Biggest Night, ranking as the #1 music awards show every year for the past 17 years.
The GRAMMYs reached its largest live-streaming audience in history across Paramount+ and other CBS platforms, up +33% from last year in both AMA and total minutes.
On Paramount+, Active Sub HHs were at an all-time high for the GRAMMYs – up +42% in live viewership.
THE 65TH ANNUAL GRAMMY AWARDS dominated social media last night with 66 billion potential impressions*, ranking as the #1 social entertainment event of 2023. #Grammys trended in the top 10 in the U.S. for 18 hours and peaked at #1, nearly all of the top trending topics last night were related to the GRAMMYs.
As of this morning there were 54 million social video clips consumed of GRAMMYs content.
*Note: Potential impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.
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